Aladdin:
10th Anniversary Campaign

With three wishes and endless ideas, our team set out to create an anniversary campaign as nostalgic, magical, and dazzling as Aladdin itself. This award-winning 360° integrated marketing campaign included three new pieces of key art with unique taglines, a broadcast TV spot, radio, digital content, and out-of-home takeovers that turned New York City into a whole new world.

Awards:
Silver CLIO Entertainment Award (Audio Visual, 30 Seconds and Under)
Silver CLIO Entertainment Award (Integrated Campaign)

- Three Times Square billboards
- Six double decker bus placements
- A Times Square 42nd Street Subway Station domination
- Three collectable full-bleed Playbill covers, plus a commemorative anniversary Playbill
- A three-image lenticular in Shubert Alley
- New digital and print OOH

- Three customized Tripadvisor itineraries
- A customized Tinder profile
- Enhanced-static social ads
- Playbill website takeover
- A dual-camera Instagram AR Filter
- A five-part podcast series: The Magical Making of Aladdin on Broadway