What started as a limited engagement became off-Broadway’s unsinkable hit for 3 years. I supported the team from open to close, writing copy for out-of-home, front-of-house, digital, print, and social — special shoutout to our 2024 Tony Award video’s parody song lyrics (included below). Working in a full-service capacity allowed for big picture “what if” thinking. A joke one day would turn into a top performing social post the next (see Straight Guy’s Guide to Titaníque).
Awards:
Gold CLIO Entertainment Award (Social Media)