As the digital agency for Wicked, we handle all video work, write regular e-blasts, and create social, banner, and other digital assets.
In addition to our standard scope of work, we worked on a year-long campaign to celebrate Wicked's 20th anniversary — the last major Broadway anniversary before the movie release. We concepted and created original music videos and facilitated roundtable discussions featuring former Glindas and Elphabas. We also launched an
award-winning SMS campaign with weekly messages to boost
fan engagement.
Awards:
Silver CLIO Entertainment Award (Fan Engagement)
We partnered with Community to create this award-winning SMS campaign, connecting with fans in a new way.
Our digital work includes website takeovers, e-blasts, social assets, and banner placements.